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We’re Loving: NEW! Lipstick in Viva Magenta

Posted on April 19 2023

We’re Loving: NEW! Lipstick in Viva Magenta

Viva Magenta is here! Our newest lipstick shade has dropped, and it takes inspiration from Pantone’s 2023 Color of the Year of the same name. The vibrant crimson pink lipstick has cool undertones and a crème finish—it exudes strength, joy, and just a touch of sexy.

A little more about the Pantone hue? The color was dreamt up to strike a balance between the physical and virtual world, and be both powerful and empowering. Viva Magenta is a pulsating shade whose exuberance promotes a fearless and optimistic celebration, and is ultimately rooted in nature.

Get our Lipstick in Viva Magenta ($19.35) solo or in a limited-edition duo with our matching Nail Polish in Vigor ($20) exclusively on

And for more of our favorite products in the Viva Magenta color family, check out this post.

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