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Viva Magenta! 12 Beauty Products in Pantone's 2023 Color of the Year

Posted on December 28 2022

Viva Magenta! 12 Beauty Products in Pantone's 2023 Color of the Year

It’s official: Pantone has spoken, and the 2023 Color of the Year is Viva Magenta.

The vibrant crimson (which has warm and cool undertones) is a shade rooted in nature that descends from the red family and is expressive of a new signal of strength. The hue was dreamt up to strike a balance between the physical and virtual world, and be both powerful and empowering. Viva Magenta is a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative for the year ahead—and it also happens to look gorgeous in makeup form. We can’t wait to add this brave and fearless shade to our beauty routine.

Embrace and celebrate Viva Magenta in the new year by wearing our lineup of pretty products in the color below.

  1. Lip Color in Beso Beso
  2. Mineral Eyeshadow in Odyssey
  3. Nail Polish in Muse
  4. Eyeshadow in Aubergene
  5. Lipstick in Matte Spice
  6. Classic Lip Liner in Wine
  7. Lip Pencil in Bounce
  8. Multi Pot in Florentina
  9. Sheer Gloss in Mania
  10. Lipstick in Currant
  11. Mineral Blush in Haze
  12. Lip Color in Galaxy

Learn more about Viva Magenta here

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