Viva Magenta! 12 Beauty Products in Pantone's 2023 Color of the Year

It’s official: Pantone has spoken, and the 2023 Color of the Year is Viva Magenta.

The vibrant crimson (which has warm and cool undertones) is a shade rooted in nature that descends from the red family and is expressive of a new signal of strength. The hue was dreamt up to strike a balance between the physical and virtual world, and be both powerful and empowering. Viva Magenta is a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative for the year ahead—and it also happens to look gorgeous in makeup form. We can’t wait to add this brave and fearless shade to our beauty routine.

Embrace and celebrate Viva Magenta in the new year by wearing our lineup of pretty products in the color below.

1. Lip Color in Beso Beso
2. Mineral Eyeshadow in Odyssey
3. Nail Polish in Vigor
4. Eyeshadow in Aubergene
5. Lipstick in Viva Magenta
6. Classic Lip Liner in Wine
7. Lip Pencil in Bounce
8. Multi Pot in Florentina
9. Sheer Gloss in Mania
10. Lipstick in Currant
11. Mineral Blush in Haze
12. Lip Color in Galaxy

Learn more about Viva Magenta here.