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How To Choose the Right Foundation Shade Online

Posted on April 13 2022

How To Choose the Right Foundation Shade Online

Shopping for foundation in a store can be tricky enough, but shopping for it online? Even more difficult. There’s no foolproof method to getting a perfect match, but there are some general guidelines you can follow and information you can gather that will give you the best chance at success.

We break down how to find the right foundation when you’re shopping online below.

First, decide what type of formulation you need—i.e. whether you want a dewy or matte finish. Different foundation formulas are better suited to certain skin types, so think about whether you have dry, oily or combination skin. Generally speaking, a powder foundation will cling to dry patches and enhance their appearance while a liquid foundation would add hydration and even out your complexion. On the reverse side, a powder foundation can mattify oily skin while a liquid foundation can make your skin appear shinier. 

Our Moisturizing Liquid Foundation is best for those who want a dewy appearance, while our Oil-Free Liquid Foundation provides the pros of a matte finish without the cons. If you want the best of both worlds, our Dual Powder Foundation and Mineral Powder can both be applied dry for a matte finish and wet with a damp makeup sponge for a dewy finish.

Next, determine your skin’s undertone—typically cool, warm or neutral—and your skin tone or shade—typically fair, light, light/medium, medium, medium/dark or dark—and look for those words in the shade description.

When it comes to choosing the most flattering foundation it’s important to consider not only your skin tone, but also your undertone. While skin tones can range from very fair to very deep in color, your undertone refers to the natural colors underneath the surface of your skin and falls under the category of either warm, neutral, or cool. And although your skin tone may change throughout the year—getting a shade or two deeper in the summer or possibly a shade or two lighter in the winter—your undertone never changes. 

After figuring out the information above, you’re ready to select your perfect match. You can find all of our foundation options here. (Get it wrong? Don’t panic! If your foundation is a little too light or a little too dark, try purchasing a second shade that’s either a shade lighter or darker than the one you have and mixing it to get the right match.)

If you need further help with shade selection, feel free to email us at for assistance. 

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