7 Reasons To Love Our Moisturizing Liquid Foundation

There’s so much to love about liquid foundation formulas—they’re versatile, offer customized levels of coverage, and provide a natural finish. And while we might be biased, we’d argue that our Moisturizing Liquid Foundation is among the best options out there. 

Why do we love it? Scroll down for a few of our favorite reasons. 

1. It provides long-lasting medium to full coverage that evens out skin tone, enhances your skin’s natural beauty, and covers imperfections to create a flawless base for the rest of your makeup. 
2. The easy-to-blend formula follows our strict standards for clean, 100% naturally sourced ingredients—it contains skin-first ingredients like avocado extract, aloe vera, shea butter, sea fennel, and sunflower.
3. The unique plant-based hydration system works to boost radiance and keep your skin supple and resilient, but never oily.
4. It’s infused with vitamins A and E, which have antioxidants that protect your skin from environmental damage while creating a natural barrier that helps your skin retain moisture.
5. We’ve added several of our favorite hydrating oils to the formula that nourish your skin and give you major glow—sesame seed oil, evening primrose oil, and jojoba seed oil.
6. The creamy and luxurious formula works for all skin types, but is especially advantageous for dry and sensitive complexions.
7. As with all our products, the formula is gluten-free, vegan, and cruelty-free.