Trend To Try: Soft Girl Makeup

The latest viral beauty trend? Soft girl makeup. 

When it comes to the soft girl makeup aesthetic, it’s all about embracing an ultra-girly, youthful feminine look. Think fresh and dewy skin, layers of sweet peachy pink blush, overly glossy lips, and even a patch or two of faux freckles. Add a few pastel-toned hair clips to really embrace the trend, and voilà—you’re a soft girl.

Scroll down to check out our step-by-step guide to creating a soft girl makeup look that will have all of your TikTok followers clicking that “like” button.

Prep + Prime

Go through your skincare routine as you normally would, and then smooth our Universal Primer over your face to blur imperfections and prep your skin for the rest of your makeup.

Create a Flawless Base

Apply your foundation of choice—we recommend our Moisturizing Liquid Foundation because of its hydrating ingredients—to help even out your skin tone.

Correct + Conceal

To get that bright-eyed, youthful look, use our Color Correcting Cream in Wake Me Up to hide dark circles and follow it up with our Cream Concealer on any blemishes or problem areas.

Add Pops of Pink

Rosy pink cheeks are the key to this look, and you can go as heavy-handed as your want. Simply use your fingers to apply our Powder Blush in Vibrant Pink onto the apples of your cheeks, blending upwards to create a lifted effect—for a standout look, pair it with our Mineral Blush in Nymph or Multi Pot in Conch. To take things up a notch, sweep any leftover product onto the bridge of your nose and your eyelids.

Glow It Up

Add a soft touch of shimmer to really bring home that sweet, fresh aesthetic by dabbing our Liquid Radiance in Halo onto your cheekbones, eyelids, Cupid’s bow, inner eye corners, and the bridge of your nose—follow the less is more rule.

Groom Your Brows

You don’t want to overdo it with too bold of a brow, so your best bet is to use our Luxe Mascara in Clear to comb your arches into place—if you need to fill-in empty spots, use our Cream Brow Pencil with a delicate hand.

Lashes + Liner

Create the illusion of bigger eyes by swiping on several coats of our Mascara in Black, using the brush to volumize and fluff your lashes. If you prefer a bolder look, use our Precision Liquid Liner in Raven to create a wide, doe-eyed appearance.

Gloss Your Pout

It’s all about a glossy, pillowy pout, and our Sheer Gloss in Cosmopolitan or Divinity is the perfect kiss of pink. For richer color, layer our Sheer Gloss in Crystal over our Matte Luxe Lip in Tutu.

Optional: Add Freckles

Want to go all in? As a final touch, draw on freckles (or enhance your own) with our Cream Brow Pencil to play up the #softgirlmakeup aesthetic.