Why We Love the “Skin Streaming” Trend (and Always Have!)

There are plenty of skin care trends that frequently come and go, but the latest to pop up on our feeds is one we love (and always have!). 

“Skin streaming” is all about simplifying and—you guessed it—streamlining your skin care routine down to only the most essential products. And that’s right in line with our brand’s philosophy of creating clean, mistake proof, and results-driven beauty products that are made with naturally sourced, sustainable, and earth-conscious ingredients.

So, what exactly is skin streaming? Basically, it’s all about paring down the steps in your routine and consolidating them to achieve maximum efficiency (which not only saves you time, but money!) by using fewer products that meet multiple needs. Think quality and effectiveness over quantity and trendiness. Other benefits—using only the most essential, highest impact products allows them to absorb more easily into your skin, reduces the likelihood of skin irritation from overuse, and strengthens your skin barrier over time.

Want to get started? Most importantly, look for products with gentle and effective formulations—we list out every ingredient and their botanical sources for each of our products to make it as easy as possible for you to understand what you’re putting on your skin. When it comes to building your routine, stick to the basics like cleansing, moisturizing, and sun protection, and then add in additional multitasking products that address your specific skin concerns, like acne or wrinkles. 

Depending on your skin type, your routine might look something like this:

Morning
Cleanser + Serum + Moisturizer + SPF

Night
Cleanser + Moisturizer

Optional 1-2 times per week add-ins depending on your skin type and skin concerns: Exfoliator + Masks

Build your streamlined skin care routine here.