How To Choose & Apply Serum

There are A LOT of different serum options out there, but which one is actually best for your skin type and what’s the best way to use it?

First, it’s important to understand what a serum actually is. In the most basic sense, serums are skin care products designed to deliver potent concentrations of specific ingredients to the skin. They contain a range of beneficial nutrients and are typically water-based, making them ultra hydrating and lightweight. There are many different types of serums that are formulated to do certain jobs—like anti-aging or skin brightening—and some that are more universal.

Serums have clear, gel-based or liquid formulas and should be applied after cleanser and tonic, but before spot treatments, moisturizer, oils, and SPF (see more on the correct order to apply skin care products here). Ultimately, the goal of a serum is to lock in moisture—they are able to hydrate more effectively than creams or lotions because the molecules are able to penetrate the skin on a deeper level rather than sitting on top of the face, and they also help to boost the hydrating effects of moisturizer. Needless to say they are a powerhouse product.

When it comes to choosing the right serum for you, it’s all about skin type and the complexion issues you’re looking to address. The key is to pick a serum that delivers a concentrated dose of botanicals, antioxidants, and hydration and also speaks to your specific skin concerns. If you’re searching for a well-rounded product that works for all skin types, our Advanced Polypeptides Searum has a 24-hour time-release moisture delivery system that helps to balance and maintain skin’s moisture level all day—it includes ingredients like water, kelp and seaweed extract, marigold, rosemary, and spirulina to nourish and rejuvenate skin while protecting against environmental damage.

Applying serum is simple. After cleansing and toning, put a few drops of product onto your fingers and pat it evenly into the skin on your face and neck before smoothing it out and letting the product absorb on its own. This can be done in the morning and/or evening depending on your skin care needs and routine. And with any new product, when you introduce a serum into your skincare routine give it 4-6 weeks to really start transforming your skin.