Not only are all of our Clean Kids Naturally products vegan, gluten-free, cruelty free, non-toxic, and formulated without harmful ingredients—we are proud to announce that the full lineup is now EWG VERIFIED™.
What exactly does it mean to be EWG VERIFIED™? First and foremost, it guarantees that our products avoid the Environmental Working Group’s (EWG) ingredients of concern—they can’t contain anything on EWG’s list of unacceptable ingredients, which includes ingredients with health, ecotoxicity, and/or contamination concerns. Furthermore, it ensures that we are committed to full transparency—we must fully disclose all product ingredients, including ingredients used in “fragrance.” Lastly, it pledges that we operate under good manufacturing practices—we must develop and follow current good manufacturing practices to further affirm the safety of our products.
EWG’s overall mission is to empower people to live healthier lives in a healthier environment, and they have a long history of producing cutting-edge research that empowers people to make informed choices when they purchase products. EWG VERIFIED™ is a new standard that’s awarded only to products that meet the strictest criteria. When you see the EWG VERIFIED™ mark on our Clean Kids Naturally products, you can trust that they are a healthy option for your family.
To learn more about what it means to be EWG VERIFIED™, visit the EWG website.