About Us

Leaders in Organic Beauty Products

Founded by Gabriel De Santino in 1992, Gabriel Cosmetics Inc. originated as a botanical skincare company drawing on Gabriel’s personal influences and childhood experiences of homeopathic skincare and cosmetics. Today, the brand has vastly grown into a beauty empire with the addition of GABRIEL, Zuzu Luxe, and Clean Kids Naturally, making up a diverse collection of cosmetics and children’s skincare products to join the existing Gabriel Organics Skincare. 

Gabriel Cosmetics Inc. started with a vision of natural beauty and has evolved with the philosophy of sustainable individual natural beauty while continuing to advocate healthy living. This philosophy is translated through their organic skincare and vegan and gluten-free cosmetics, both collections created to bring out a woman’s natural existing beauty. 

About Gabriel

Gabriel De Santino, Founder of Gabriel Cosmetics, Seattle WADrawing from his grandmother’s homeopathic practices and teachings, Gabriel De Santino, CEO and Founder of Gabriel Cosmetics, Inc. always believed that the sea embodies special healing and revitalizing properties. As a young child, Gabriel frequented his grandmother’s home near the coast of Mexico where he learned the significance of seaweed and kelp. As his curiosity heightened and his passion for healthy living and natural beauty developed, he knew it was his calling to bring these special properties to the forefront and become an advocate for all natural and organic beauty products. By carrying his grandmother’s wisdom for healthy alternatives as he began his beauty empire in 1992, Gabriel developed a vegan and gluten free skincare line, full of sea-derived ingredients called Gabriel Skincare. By using 100% natural ingredients including plant oils, extracts, and botanicals, his high-quality skincare products are non-allergenic and fragrance-free, consisting of a complete collection suited for every woman’s skincare needs.

As Gabriel continued to make his mark on the organic beauty products and industry, he wanted to expand his brand to offer a wider variety of products to healthy beauty addicts. In 1995, he launched a cosmetics line, GABRIEL and in 2001 Zuzu Luxe, which is also an all natural, vegan, and gluten free makeup collection. Gabriel later introduced Clean Kids Naturally to round out his all natural, organic beauty products collection, with something for every age.

Through consistent research, product development and direct consumer interaction, Gabriel keeps his finger on the pulse of new healthy beauty developments and continues to be one of the leaders in beauty and wellness. Gabriel Cosmetics, Inc. is a pioneer in the all natural beauty industry and is based in Seattle, Washington.

2 thoughts on “About Us

  1. […] his grandmother’s kitchen to a global brand, Gabriel De Santino required two things of the products he created: only essential ingredients and extraordinary […]

  2. […] ZuZU cosmetics are made from 100% natural ingredients and free from animal cruelty. […]

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